Kina Moua.
Editing · Production · Creative Operations
SELECTED WORKA closer look
A closer look
at the work.
Campus stories. Agency conversations. Behind-the-scenes creative work.
View all projects →
Behind the scenes, where ideas become real.
As a personal assistant to a private entertainment client, I support a weekly workflow of approximately three long-form YouTube videos and five short-form deliverables, alongside calendar, vendor, archive, and film-promotion tasks.
Organize assetsEdit & refinePrepare deliveryPublish & schedule
My role connects creative decisions with practical follow-through: edits, captions, thumbnails, titles, descriptions, uploads, and scheduling.
Listening is part of the creative work.
Coordinated across client services, creative, marketing, web/UX, and research teams, translating client feedback and requirements into actionable website and campaign revisions.
Tracked deadlines in Wrike and reviewed deliverables for messaging, brand consistency, and readiness.
01 / COMMUNITY STORYTELLINGFRESNO STATE · SOCIAL MEDIA ASSISTANT
Making a campus
feel like a community.
- The assignment
- Turn university moments, information, and traditions into stories students would recognize as their own.
- What I owned
- Created, edited, scheduled, and published content across Instagram, TikTok, Facebook, X, and LinkedIn.
- The impact
- 116 credited posts with 1.5M+ tracked views.
02 / FOOD & LIFESTYLEDELI DELICIOUS · SOCIAL MEDIA INTERN
A familiar brand.
A little more personality.
- The assignment
- Build a warmer, more consistent social presence grounded in appetite, place, and everyday personality.
- What I owned
- Planned content, styled food photography, filmed and edited vertical video, wrote captions, and reviewed performance.
- The result
- A multi-month body of social work spanning campaign moments, product storytelling, and community.
THE PORTFOLIO
Projects
Published photography, campaigns, and vertical video—with the idea and my involvement made clear.
The Fresno State collection combines credited work with additional pieces I created and published during my Social Media Assistant role. The six Deli Delicious pieces are selected from my July 2025–February 2026 internship; each card identifies my involvement or another creator’s credit where known. The images are hosted here, with links to the original posts. Fresno State engagement counts are September 2026 snapshots. Saved favorites stay in your browser.
VERTICAL VIDEO / TIKTOK
Two worlds, made to move.
Eight videos across a university community and a food brand—each shaped for the people already watching.
FRESNO STATE · FOUR VIDEOS
Campus culture, in real time.
Street interviews, campus spirit, and graduation moments that let students recognize themselves in the story.
Selected by Kina M. Moua from videos she uploaded for Fresno State’s official TikTok. Playback, current engagement, comments, and sharing stay connected to the original posts.
DELI DELICIOUS · FOUR VIDEOS
Brand appetite, built vertically.
Place, product, humor, and timing—four quick stories created for a food brand’s social audience.
Created and edited by Kina M. Moua during her Social Media Intern role at Deli Delicious. TikTok playback, current engagement, comments, and sharing stay connected to the original posts.
Editorial
& AI
My next chapter starts with a question: as our tools change, how do we keep the work thoughtful, useful, and human? I’m curious about AI content quality because editing has taught me to notice what a message needs—and what a person needs from it.
My foundation is editing and quality review in creative work. I use ChatGPT to support research, drafting, and organization, alongside human review and brand judgment. I’m developing that foundation toward AI content evaluation.
I’m exploring AI evaluation from a foundation in editing, content, production support, and coordination.
THE PRINCIPLE BEHIND MY WORK
Brand + real people + real lives + a story worth telling.
A polished message matters most when it connects with a human need. That principle guides how I approach content—and how I want to evaluate AI-assisted experiences.
IN DEVELOPMENT / INDEPENDENT PROJECT PLAN
AI Shopping Response Quality
A planned evaluation of 30 shopping prompts using seven quality dimensions. This is a project framework, with evaluation and results still to be completed.
Relevance
Does it answer the actual request?
Grounding
Are its claims supported?
Completeness
Does it address each important need?
Clarity
Can the reader follow it easily?
Personalization
Do the person’s constraints change the answer?
Tone
Does it sound appropriate and human?
Usefulness
Does it make the next decision easier?
Planned workflow
Record the response, score it, identify failures, explain the judgment, revise, and re-evaluate. Compare human ratings with AI judge ratings and investigate disagreements.
Next step: complete the evaluations, document my reasoning, and share what I learn.
About
Me
I’m Kina Moua, a Fresno State graduate with a BA in Mass Communication & Journalism and a focus in Advertising & Public Relations.
I love the moment an idea starts to feel real. My work brings together storytelling and organization: producing content, coordinating schedules and assets, translating feedback, and helping creative teams get work out into the world.
From campus communications to agency work and entertainment support, I’ve found that I enjoy both the imagination and the practical work behind an idea. Now I’m looking toward editorial and AI content quality, production, and creative operations. I want to keep learning, keep making, and bring that human perspective wherever my next chapter takes me.
Résumé PDFTHE CHAPTERS BEHIND THE WORK
Experience, in full.
01
AGENCY · CLIENT SERVICES
Client Service Intern
Archer & Hound Advertising
Coordinated cross-functionally across client services, creative, marketing, web/UX, and research teams, translating client feedback and requirements into actionable website and campaign revisions. Tracked deadlines in Wrike and quality-checked deliverables.
WRIKE · SCHEDULING · QA03
OPERATIONS · CONTENT
Personal Assistant
Private entertainment client · Burbank
Support weekly editing and publication for approximately three long-form videos and five short-form deliverables. Coordinate captions, thumbnails, titles, descriptions, scheduling, a 30+ video archive, and film-promotion tasks alongside calendar, vendor, and Shopify support.
RESEARCH · VIDEO · E-COMMERCE05
SOCIAL MEDIA · FOOD & BEVERAGE
Social Media Intern
Deli Delicious Franchising, Inc.
Helped bring a more consistent, visual voice to the brand’s social channels. Planned a multi-month content calendar, styled food photography, filmed and edited vertical videos for TikTok and Instagram, developed graphics and captions, and monitored campaign performance. I also organized local creator research for outreach.
CONTENT PLANNING · PHOTO · VIDEO06
SOCIAL MEDIA · CAMPAIGNS
Social Media Assistant
Fresno State University Marketing & Communications
Created and managed content across Facebook, Instagram, X, LinkedIn, and TikTok for a campus audience of roughly 60,000. Produced 116 credited posts with 1.5M+ views, 206.3K likes, and 3.4K comments, and contributed to Instagram growth from approximately 50K to 65K followers.
116 CREDITED POSTS · 1.5M+ VIEWS07
OUTREACH · PR · ESPORTS
Outreach, PR & Strategy Intern
Fresno State Student Involvement Center
Supported outreach, PR, and strategy for campus esports and managed operations for a six-player VALORANT team and staff, coordinating schedules, registrations, match logistics, reporting, recruitment, and VOD preparation.
TEAM OPERATIONS · MATCH LOGISTICS08
HOSPITALITY · SERVICE
Front Desk Administrator
TownePlace Suites by Marriott · Merced
Welcomed guests, handled front-desk needs, and kept daily details organized in a fast-moving hospitality setting.
GUEST EXPERIENCE09
RETAIL · TEAM LEADERSHIP
Cashier to Shift Lead
Walgreens
Grew into a leadership role, organized curbside pickup during a period of rapid change, and showed teammates how to keep the process working.
OPERATIONS & TEAM SUPPORTEducation
California State University, Fresno
BA, Mass Communication & Journalism
Advertising & Public Relations
Skills
Editorial review · Audience awareness · Production coordination · Project coordination · Content planning · Video editing · Creative QA · Asset organization · Scheduling · Stakeholder communication
Tools
Adobe Creative Cloud · Canva · Google Workspace · Slack · Wrike · Shopify · Sprout Social · Meta Business Suite · Hootsuite